IMPACT OF PROMOTIONAL STRATEGY IN THE HOTEL INDUSTRY

 


 

 

 

INTRODUCTION

1.0      This chapter is intended to discuss certain vital element in marketing known as the “marketing communication mix”. The purpose of the study will be discussed. Attempts will be made to identify problems of the organization (i.e. Kwara Hotel), upon which hypothesis will be formulated to be analyzed in later chapters. The aims, objectives and significance of the study will also be discussed, and a brief historical background of the organization.

Promotion is marketing involves the designa dn communication of information about the existence, the nature and the usefulness of a business organization and or its product or service to a given market audience or the society at large. Through promotional activities an organization seeks to inform its existing and potential customers of the desirable elements or special attraction of its product. Since the large of the selling organization is intricately interwoven with its products, additionally, a business organization through promotion creates for itself the desirable impression in the minds of its customers and its community. Buyers patronize products or services because of their believes in the qualities of the product as well as, having confidence in the ability or the firm to make reliable and functional product or services.

        As an economy shifted from of the relative scarcity to one comparative abundance as both the number of consumer and the number of producers grew, moreso, completion for consumer’s money intensified, a need emerged for planned, controlled marketing communications.

        Over the years, the transmission of information about products to potential buyers in a manner designed to prompt positive action has grown increasingly sophisticated. We (marketers) have developed good ways to communicate. We have learned to identify and segment market. We have made intensive studies of motivation and buyers psychology or consumers behaviour. We have home to rely increasingly on marketing research as opposed to hunches. And we have come to depend on planned communications to arouse attention, stimulate interest, generate desire and motivate action. Most firm on longer operates on the principles that all you need is a “good product” sell itself. Modern marketing therefore,e calls for more than developing a good product, pricing it attractively and making it available to target customers.

        Organization or marketing organization manages a complex marketing communication system. The organization communicates with its middle men, customers and public. To communicate well, organization wires advertising agencies to develop effective, sales promotions specialist to design sales incentive programmes, and public relation firm to develop their corporate image. They train their sales people to friendly helpful and persuasive. For many organizations, the question is not whether to communicate, but know how much to spend on communication and in what ways.

        The goals of specific communication and in what ways may include selling more of products to existing customers, selling the product during off seasons, increasing sales by promotion new uses for the product and so on. While, some firms have money than others to spend for promotion, on firm has unlimited resources.

        Therefore, each company must determine for itself which of those goals are most important and how much it can afford to spend to reach them.

 

ABSTRACT

This project work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study).

        Attempts will be made to discuss certain vital elements in marketing known as the “marketing communication mix” or the “promotion mix”. The purpose of the study will be discussed. Attempts wil be made to identify problems of the organization (i.e. Kwara hotel) upon which hypothesis will be formulated to be analyzed and interpretation to the hypothesis and data will be stated in clear terms. The aims, objective and significance of the study will also be discussed, and a brief historical background of the organization.

        Furthermore, conclusion and recommendation will be put forward in order in develop a more standard way of enlightening the public the more.

        Promotion is a coordination of all seller initiated efforts to set up channel of persuasion and communication in order to facilitate a sale of the product or the acceptance of an idea. An effective promotion should arouse attention, stimulate interests, generate desire and motivate action of consumers and potential consumer in a product or brand. It persuade people and finally sells the product.

        Marketing calls for more than developing a good product, packaging the product, pricing it attractively and making it readily to the consumers. The company must design and disseminate information about the product existence, features and terms and how this will disseminating information to the target customers. It must communicate effectively with other parties in the task environment for example dealers or suppliers and also with major external publics for example the stock holders or the financial comities and with internal public e.g. management, directors, sales force and the employees.

        To communicate well, organizations involve themselves in advertising, sales promotion, personal selling and publics. For many organizations, the question is not whether to communicate, using any of the above tools, but how much to spend and in which of the tools above.

        A study of promotion is relevant to different type of organization. Promotional activities are undertaken by commercial enterprises, trade association’s educational institutions, government bodies, charitable organizations, political parties and many others.

        While some firms have money than other for promotion, spending, no firm including Kwara hotel has unlimited resources. Therefore, they most determine for themselves which of these goals are much important and how much it can afford to spend to reach them. However, after completion of their research project, the organization of Kwara hotel is expected to benefit from it in great measure.

 

EDITOR SOURCE:  Impact Of Promotional Strategy In The Hotel Industry

ACCOUNTABILITY AND CORRUPTION IN PUBLIC ORGANIZATION

 


 

 

One of the greatest problems of Nigerian public service is the prevailing incidence of corruption. Corruption therefore has become a persistent cancerous phenomenon which bedevils Nigeria public sector. Misappropriation, bribery, embezzlement, nepotism, and money laundering by public officials have permeated the fabric of the society. Any attempt to understand the tragedy of development and the challenges to democracy in most developing countries (Nigeria inclusive), must come to grips with the problem of corruption and stupendous wastage of scarce resources. This is not to suggest that corruption and prodigality are peculiar to the developing countries. Certainly, corruption is neither culture specific nor system bound. It is ubiquitous.

However, the severity and its devastating impact vary from one system to the other. The impact is undoubtedly more severe and devastating in the developing world with weak economic base, fragile political institutions and inadequate control mechanisms. According to the Executive Director, Office of Drugs and Crime at the United Nations, Dr. Antonio Maria Costa, about US $400 billion was stolen from Nigeria and stashed away in foreign banks by past corrupt leaders before the return to democratic rule in 1999 (http://allafrica.com). Most people would argue that poverty definitely contributes to corruption. In many poor countries, the wages of public and private sector workers is not sufficient for them to survive (Otive, 2008).

It is ironic that Nigeria is the sixth largest exporter of oil and at the same time hosts the third largest number of poor people after China and India. Statistics show that the incidence of poverty, using the rate of US $1 per day, increased from 28.1% in 1980 to 46.3% in 1985 and declined to 42.7% in 1992 but increased again to 65.6% in 1996 (Obasanjo, 1995). The incidence increased to 69.2% in 1999 (CBN, 1999:95). If the rate of US $2 per day is used to measure the poverty level, the percentage of those living below poverty line will jump to 90.8%.

It is against this background that sectoral distribution of the nationwide corruption survey in the Nigeria Corruption Index (NCI) 2007 identified the Nigerian Police as the most corrupt organization in the country, closely followed by the Power Holding Company of Nigeria (PHCN). Corruption in the Education Ministry was found to have increased from 63 per cent in 2005 to 74 per cent in 2007, as against 96 per cent to 99 per cent for the Police in the corresponding period. The Independent National Electoral Commission (INEC), was the only new organization identified as corrupt among the 16 organizations on a list which included Joint Admission and Matriculation Board, the Presidency, and the Nigerian National Petroleum

Commission (NNPC).While the Federal Road Safety Commission (FRSC) and the Nigerian Railway Corporation (NRC) have been identified as the least corrupt organizations with respect to bribe taking from the populace as at June 2007 (Abimbola, 2007).

Corruption has therefore reached an unprecedented level in Nigeria. It has pervaded every facet of the nation and has even metamorphosed into a way of life for most Nigerians. The Nigerian civil service has the potential  to transform the collective challenge of Nigeria as a nation if its immense energies are properly harnessed; but the situation seems different after its radical reform between 1960 and 1976; during which period, the civil servants were in control of government political process due to the emergence of military rulers in political administration prevailing in the African continent then, coupled with their lack of experience of political leadership in governance. Some scholars blame the institutionalization of corruption in Nigeria on military rule. Amongst these scholars is Ribadu (2006:1) who asserted that:

The history of corruption in Nigeria is strongly rooted in the over 29 years of military rule, out of 46 years of  her statehood successive military regimes facilitated the wanton looting of the public treasury, decapitated institutions and free speech and instituted a secret and opaque culture in the running of government business. The result was total insecurity, poor economic management, abuse of human rights, ethnic conflicts and capital flight.

Against the above views of Ribadu however, are also other contending postulations that did not restrict the issues of corruption in Nigeria to preponderance of military rule in Nigeria alone. In this regard, Yinusa and Akanle (2008:297) have asserted that:

 

Corruption has become a way of life in Nigeria, which no one can ignore. Corruption and cronyism have long haunted Nigeria while military has been castigated for generally misruling the country. It must be noted that the military did not emerge from another planet. They are made up of people who come from the various parts of the country and therefore are a reflection of the society. The first, second and third Republics failed essentially due to corruption from our political gladiators.

From the above views; it is evident that corruption has permeated every facet of our national life; and has remained unabated under both the military and civilian administrations in the country.

However, there have been efforts aimed at curbing the menace of corruption in Nigeria. This anti-corruption war in Nigeria dates to a very long time. The fight against corruption in Nigeria one must acknowledge, is one of the most daunting and challenging task to embark on, but with political will and commitment by her leaders and the right attitude by all Nigerians there is no doubt that someday, the Transparency International will in her report rank Nigeria as one of the least corrupt countries in the world (Ameh, 2007). 

Every community in Nigeria has mechanisms for dealing with corruption with appropriate sanctions for corruption. The anti-corruption fight in the public sector came to the limelight in 1966 when the military identified corruption of the politicians as one of the reasons for taking over political power. Each of the past regimes contributed to the problem of corruption. According to Nwaka (2003), corruption became legitimized, especially during the Babangida and Abacha regimes (1985-1998), with huge revenues, but wasteful spending, and nothing to show in terms of physical developments. 

Experience has shown that the military is probably more corrupt than civilian politicians.  The military ruled Nigeria from 1966-1979 and handed over power to Alhaji Shehu Shagari administration in 1979. But barely four years later, the Shagari administration was overthrown by the Buhari/Idiabgon regime. The Buhari/Idiagbon regime launched a war against corruption, tried and jailed many politicians and dismissed many civil servants. But when the Ibrahim Babangida regime overthrew the Buhari regime, it released many of the politicians that were jailed by the Buhari regime and reduced the sentences of others. 

In fact, it has been argued that “Babangida’s government was unique in its unconcern about corruption within its ranks and among public servants generally; it was as if the government existed so that corruption might thrive (Gboyega, 1996). Scholars no doubt agree that corruption reached unprecedented levels in incidence and magnitude during General Ibrahim Babangida’s regime. It is ironic that the regime also had its own re-orientation and anticorruption programme, christened MAMSER. By the time President Olusegun Obasanjo came back to power as a civilian President in 1999, corruption had reached unprecedented proportion that it formed a major portion of his inaugural speech.

Ideally, in a democratic setting like Nigeria, the public service consists of the civil service, parastatals and agencies with structure that is systematically patterned to serve as a lasting instrument through which the government drives, regulates and manages all aspects of the society. However, the Nigerian public service has performed below the expectations of the public as a result of corruption in the service. Thus, corruption has become a cog in the wheel of efficient and effective service delivery.  Corruption has eaten so deep into Nigeria that corrupt practices are even encouraged in most businesses (private or public) nowadays. Nigeria is the major oil producer in the world, but the average Nigerian on the street is poor and there is poor infrastructure like power supply, roads, schools, hospitals etc. The Nigerian public service is filled with stories of wrong practices such as stories of ghost workers on the pay roll of Ministries, Extra-ministerial Departments and Parastatals, frauds, embezzlements and setting ablaze of offices housing sensitive documents and award of contracts without recourse to due process mechanisms (Okwoli, 2004). According to Bello (2001), huge amount of Naira is lost through one financial malpractice or the other in the country, which to say the least, drains the nation’s meager resources through fraudulent means with far-reaching and attendant consequences on the development or even socio-economic or political programmes of Nigeria. Billions of Naira is lost in the public sector every year through fraudulent means. This represents only the amount that is ferreted out and made public. Indeed much more substantial or huge sums are lost in undetected frauds or those that are for one reason or the hushed up.

Appah and Appiah (2010) argues that cases of fraud is prevalent in the Nigerian public sector that every segment of the public service, could seem to be involved in one way or the other in some of these nasty acts.

A cursory look at the Nigeria public service further indicates poor public service delivery which manifests in corrupt practices such as distortion of official records, forgery of official documents like collection of taxes with fake receipts in which such revenue is not paid into the public treasury but pocketed by the individual official, falsification of their official age, the insistence by public servants for monetary and material gratification from their client before carrying out their official responsibilities for which they are being paid still persist in the Service. Furthermore, civil service recruitments and promotions do not often go to the best qualified persons but to “political clients”, who keep their jobs not by being efficient but by “maintaining their loyalty.

In the light of the foregoing, the study examines the incidence of corruption in the Nigerian public service focusing essentially on Isiala Mbano LGA from 1999 to 2012.

 

ABSTRACT

One of the fundamental problems of contemporary Nigeria is corruption. It has thrived; progressed and flourished unabated .Corruption has been institutionalized to the point of accepting it as part of our system. This study examined the incidence of corruption in the Nigerian Public Service with particular focus on Isiala Mbano LGA from 1999 to 2012. Specifically, the study investigated whether motivational incentives provided for civil servants contributes to their greater involvement in corruption in Imo State from 1999 to 2012. The study also examined the impact of weak internal control mechanism on the incidence of looting of state treasury by politicians in Imo State within the same period. We predicated our analysis on The General Systems Theory, adopting David Easton’s Political System theory.   As for method of data collection, the study employed qualitative and quantitative method of data collection. As for sources of data, we principally relied on primary and secondary sources. The data so generated were analyzed accordingly using  Likert measurement scale.  The findings reveal that motivational incentives provided for civil servants contribute to their greater involvement in corruption. Based on the findings also, weak internal control mechanism was identified to have contributed to incidence of looting of state treasury by politicians in Imo State. We therefore recommend adequate motivation of civil servants through improved salary,prompt payment of all their entitlements and good working condition, government should strengthen internal control mechanism to forestall incidence of looting of state treasury which could have been averted. These recommendations if properly implemented would be a panacea for eradication of

corruption.

 

 

EDITOR SOURCE:    Accountability And Corruption In Public Organization

 

ISOLATION AND CHARACTERIZATION OF FUNGI ASSOCIATED WITH SPOILED TOMATOES

 


 

INTRODUCTION

Vegetables constitute commercially and nutritionally important indispensable food commodity. Vegetable naturally play a vital role in human nutrition by supplying the necessary growth factors such as vitamins and essential minerals in human daily diet and that can help to keep a good and normal health. Vegetables are widely distributed in nature. One of the limiting factors that influence the fruit economic value is the relatively short shelf-life period caused by pathogen’s attack (Droby, 2006: Zhu, 2006).

Tomato (Lycopersiconesculentum) pronounced Toh-MAH-to is the most important vegetable worldwide. Tomato is an annual plant which belongs to the Solanaceaefamily which includes other well-known species such as Potato, Tobacco, Pepper and Egg plants (aubergine) and can reach a height of over two meters. It’s a berry fruit, tomato is grown mainly in soil (Frazier and Westhoff,2004).

Tomato is essential mainly for its dietary needs and can be consumed in diverse ways. It can be cooked as vegetable, as an ingredient in many dishes and sauces; in the making of stew, fruit juices and can be eaten raw in salads(Masefield et al., 2002).

The modern day tomatowhich is a very popular fruitoriginated from South-Western Hemisphere, now the Peru-Euador area(Rick,2001).From here,it was distributed to many parts of tropical America. It possibly arrived the West African Ports via Portuguese traders or the Sudan (Tindall, 2004).

Tomato in West Africa is grown in gardens and irrigation schemes. In Nigeria, most tomatoes are grown in the northern parts of the country(Erinle,2007) and there is no record of any systematic or organized traditional storage method for vegetables and fruits. They are usually sold immediately after harvesting. They are packed in baskets, cardboard boxes, or wooden crates ready for transportation to the markets.

Tomato is the most perishable vegetable during handling, transportation and storage. This is because tomato contains large amount of water which makes them susceptible to spoilage by the action of microorganisms such as fungi, bacteria and protozoans (Ross, 1975). Estimates have shown that about one third of the produce is lost before reaching the consumer (Erinle, 2007), this loss has been attributed to a number of factors which include physical (mechanical breakage, bruises), physiological and also damages caused by pathological agents (Thompson and Kelly, 2000), market value of the tomato are mainly reduced by this factors.

Watt and Merrill, (2000) defined spoiled food as that which have been damaged or injured so as to render it undesirable for human consumption. Various activities may result in food spoilage: insect activities,causing physical injuries for example, bruisingand enzyme activity by microorganism causes change in colour, taste, smell, texture and quality of the food.

Pauland Sarisbury, (1981)  also referred to spoilage as any change in the condition of food in which the food becomes less palatable or even toxic: these changes may be accompanied by alteration in taste, smell, appearance or texture.

The spoilage of food by microorganisms should not be viewed as a sinister plot on the part of the microbes deliberately to destroy foods but as a normal function of these organisms in the total ecology of all living organisms (Watt and Merrill, 2000). It has also been estimated by Watt and Merrill (2000) that 20% of all fruits and vegetables harvested for human consumption are lost through microbial spoilage causing one or more of 250 market diseases. Spoilage of fresh tomato usually occurs during storage and transit and also while waiting to be processed.

Frazier and Westhoff,(2004) reported that fruits and vegetables after picking continue to respire and as a result heat is produced, this heat is known as ‘vital heat’, the amount which varies with particular amount of fruits and vegetables.

Vegetables that respire more thereby generating most heat are those that perish/spoil most rapidly (Wheeler, 2005). The resulting respiration of the fruits in addition to the normal ripening process complicates an independent discussion on microbiological spoilage of fruits in general and tomato in particular.

Fusarium oxysporium f.sp.lycoperisici andVerticilliumalbo-atrumare two fungi that cause similar wilt disease on tomato.(Nesmith etal.,1983). Fusarium is more common in replant fields and gardens while Verticilliumhas been destructive on greenhouse tomatoes and in commercial stake tomatoes. Verticillium wilt is more of a problem at cooler temperature while Fusarium wilt is considered a warm temperature disease. Both are favoured by wet conditions.

According to Nesmithetal., (1983), both fungi are common inhabitants of Kentucky soils. These fungi attack the plant through the roots and grow up through the water-conducting vessels. FusariumandVerticilliummay be introduced to soils in several ways: Old crop residues, transplants, wind, water,implement-borne soils or mulches. These fungi become established readily in most soils and can remain in the soil for years. When susceptible tomatoes are planted, in infected soil, their roots are also subjected to attack by these fungi. Both diseases are much more serious when accompanied by root knot nematode. These problems can be controlled by using resistant tomato varieties and fumigating or stream sterilizing greenhouse soils.

ABSTRACT

The study examined the various fungal pathogens associated with tomatoes spoilage as well as their preliminary taxonomic grouping up to genus level. 25 samples of the spoiled tomatoes were collected from five locations within Gwagwalada area council. Locations include: Passo Village, Gwagwalada market, Phase III, New Kutunku and Dagiri. Thesame prevalence rate(100%) was recorded for all tomato samples purchased in all locations.The level of awareness of the general public in regards to the spoilage of tomatoes by Fungi was very significant with about 62.5% of the respondents attesting to the claim of tomato spoilage caused by Fungi and 37.5% disagreeing. Morphological studies reveal the fungal members which include members of the genus Aspergillus, Cladosporium, Fusarium, MucorPenicilliumand Rhizopus species. Species of Fusarium were seen to be the most occurring in all samples. Satistical analysis also concurred to the fact that fungi are responsible for spoilage of tomatoes purchached in Gwagwalada (p< 0.05). It implies that fungi are greatly responsible for tomato spoilage. Proper handling, transportation and thorough washing with clean or chlorinated water will go a long way in reducing the risk of tomato spoilage by Fungi.

 

Editor source:  Isolation And Characterization Of Fungi Associated With Spoiled Tomatoes In Gwagwalada

 

THE EFFECT OF CALCIUM TAINTED WATER ON CADMIUM INDUCED LIVER DAMAGE

 


 

 

INTRODUCTION AND LITERATURE REVIEW

Heavy metals are toxic agent. They are toxic to humans and animals. Heavy metals which establishes toxic actions to humans include; cadmium (Stohs and Bagchi,1995), lead ( Ferner, 2001) and mercury (Hawkes, 1997). Each of these has been studied   in isolation for toxicity (Huton and Symon, 1986; Nriagu and Pacyna, 1988; Nriagu, 1989). But, in the eco-system, be it air, atmosphere, land, and water where they occur, they do not exist in isolation. They occur in close association with other metal and non-metallic elemental pollutants. Among the metallic pollutant could be calcium, copper, zinc, magnesium, manganese, iron and others.  Metals are known to interact with one another. The interaction can bring two elements together in close proximity or it could cause out right displacement of one another. When ingested together in food and water, they antagonize each other. When it comes to intestinal and pulmonary absorption, it is therefore conceivable that the presence of other elements can the toxic potential of each of the heavy metals that have been studied in isolation.

          Eborge (1994) reported that warri river has an unacceptable high cadmium level, 0.3 mg cadmium per liter of water which was 60 folds above the maximum allowable level of 0.005 mg per liter. This report prompted our earlier studies on the hepato, nephro and gonadial toxicity of cadmium. In rats exposed to this high dose via water and diet, the diet was formulated with feed exposed to 0.3 mg cadmium per water. In the ambient water as protein source and the toxic effect investigated and reported (Asagba and obi 2000; Asagba and Obi 2001; Obi and Ilori 2002; Asagba and Obi 2004a; Asagba and Obi 2004b; Asagba and Obi 2005).The study focus on cadmium without taking into consideration the fact that other metals were also present in the river water, and as such were co-consumed by the communities using the river water for cooking drinking and for other domestic purposes. Hence, it is desirable to know if the presence of other metals would enhance or diminish the toxic potential of cadmium or indeed if any other heavy metals such as lead that was mentioned above. Therefore, the aim of the present study was to re-examine the toxic potential of cadmium in the presence of other metals such as calcium and magnesium.

          The objectives set out to achieve were;

  1. Re-examination of toxicity of using established and those for liver toxicity namely; blood alanine amino transferase and aspartate amino transferase, alkaline phosphatase, bilirubin, albumin and total protein.
  2. Re-examine the status parameter in the absence of cadmium but in the presence of calcium or magnesium or both.
  3. Re-examine this parameters in the presence of cadmium, calcium and magnesium.

1.1     CADMIUM

Cadmium is a chemical element with symbol Cd and atomic number 48. This soft, bluish-white metal is chemically similar to the two other stable metals in group 12, zinc and mercury. Like zinc, it prefers oxidation state +2 in most of its compounds and like mercury it shows a low melting point compared to transition metals. Cadmium and its congeners are not always considered transition metals, in that they do not have partly filled d or f electron shells in the elemental or common oxidation states. The average concentration of cadmium in Earth's crust is between 0.1 and 0.5 parts per million (ppm). It was discovered in 1817 simultaneously by Stromeyer and Hermann, both in Germany, as an impurity in zinc carbonate. Cadmium occurs as a minor component in most zinc ores and therefore is a byproduct of zinc production. It was used for a long time as a pigment and for corrosion-resistant plating on steel, whereas cadmium compounds were used to stabilize plastic. The use of cadmium is generally decreasing due to its toxicity (it is specifically listed in the European Restriction of Hazardous Substances (Morrow, 2010)) and the replacement of nickel-cadmium batteries with nickel-metal hydride and lithium-ion batteries. One of its few new uses is in cadmium telluride solar panels. Although cadmium has no known biological function in higher organisms, a cadmium-dependent carbonic anhydrase has been found in marine diatoms.

1.1.1  PHYSICAL PROPERTIES

Cadmium is a soft, malleable, ductile, bluish-white divalent metal. It is similar in many respects to zinc but forms complex compounds (Holleman et al., 1985). Unlike other metals, cadmium is resistant to corrosion and as a result it is used as a protective layer when deposited on other metals. As a bulk metal, cadmium is insoluble in water and is not flammable; however, in its powdered form it may burn and release toxic fumes (CSEM, 2011).

1.1.2  CHEMICAL PROPERTIES

Although cadmium usually has an oxidation state of +2, it also exists in the +1 state. Cadmium and its congeners are not always considered transition metals, in that they do not have partly filled d or f electron shells in the elemental or common oxidation states (Cotton, 1999). Cadmium burns in air to form brown amorphous cadmium oxide (CdO); the crystalline form of this compound is a dark red which changes color when heated, similar to zinc oxide. Hydrochloric acid, sulfuric acid and nitric acid dissolve cadmium by forming cadmium chloride (CdCl2), cadmium sulfate (CdSO4), or cadmium nitrate (Cd(NO3)2). The oxidation state +1 can be reached by dissolving cadmium in a mixture of cadmium chloride and aluminum chloride, forming the Cd22+ cation, which is similar to the Hg22+ cation in mercury(I) chloride (Holleman et al., 1985).

Cd + CdCl2 + 2 AlCl3 → Cd2(AlCl4)2

The structures of many cadmium complexes with nucleobases, amino acids and vitamins have been determined (Carballo et al., 2013).

1.1.3  OCCURRENCE

 

Cadmium metal

Cadmium makes up about 0.1 ppm of Earth's crust. Compared with the more abundant 65 ppm zinc, cadmium is rare (Wedepohl, 1995). No significant deposits of cadmium-containing ores are known. Greenockite (CdS), the only cadmium mineral of importance, is nearly always associated with sphalerite (ZnS). This association is caused by the geochemical similarity between zinc and cadmium which makes geological separation unlikely. As a consequence, cadmium is produced mainly as a byproduct from mining, smelting, and refining sulfidic ores of zinc, and to a lesser degree, lead and copper. Small amounts of cadmium, about 10% of consumption, are produced from secondary sources, mainly from dust generated by recycling iron and steel scrap. Production in the United States began in 1907, (Ayres et al., 2003) but it was not until after World War I that cadmium came into wide use (Plachy, 1998). One place where metallic cadmium can be found is the Vilyuy River basin in Siberia (Fthenakis, 2004).

Rocks mined to produce phosphate fertilizers contain varying amounts of cadmium, leading to a cadmium concentration of up to 300 mg/kg in the produced phosphate fertilizers and thus in the high cadmium content in agricultural soils (Grant and Shepperd , 2008). Coal can contain significant amounts of cadmium, which ends up mostly in the flue dust (Bettinelli et al., 1988).

1.1.4  BIOLOGICAL ROLE

Cadmium has no known useful role in higher organisms, (Hogan, 2010) but a cadmium-dependent carbonic anhydrase has been found in some marine diatoms (Lane et al., 2005). The diatoms live in environments with very low zinc concentrations and cadmium performs the function normally carried out by zinc in other anhydrases. The discovery was made using X-ray absorption fluorescence spectroscopy (XAFS) (Lane et al., 2000).

The highest concentration of cadmium has been found to be absorbed in the kidneys of humans, and up to about 30 mg of cadmium is commonly inhaled throughout childhood and adolescence (Perry et al., 1976). Cadmium can be used to block calcium channels in chicken neurons (Swandulla and Armstrong, 1989). Analytical methods for the determination of cadmium in biological samples have been reviewed (klorz et al., 2013).

1.1.5  ENVIRONMENT

The biogeochemistry of cadmium and its release to the environment has been the subject of review, as has the speciation of cadmium in the environment (Cullen et al., 2013).

1.1.6  CADMIUM POISONING

The bioinorganic aspects of cadmium toxicity have been reviewed (Maret et al., 2013).The most dangerous form of occupational exposure to cadmium is inhalation of fine dust and fumes, or ingestion of highly soluble cadmium compounds.  Inhalation of cadmium-containing fumes can result initially in metal fume fever but may progress to chemical pneumonitis, pulmonary edema, and death (Hayes, 2007). Cadmium is also an environmental hazard. Human exposures to environmental cadmium are primarily the result of fossil fuel combustion, phosphate fertilizers, natural sources, iron and steel production, cement production and related activities, nonferrous metals production, and municipal solid waste incineration.  Bread, root crops, and vegetables also contribute to the cadmium in modern populations (Mann, 2012). There have been a few instances of general population toxicity as the result of long-term exposure to cadmium in contaminated food and water, and research is ongoing regarding the estrogen mimicry that may induce breast cancer (Mann, 2012). In the decades leading up to World War II, mining operations contaminated the JinzÅ« River in Japan with cadmium and traces of other toxic metals. As a consequence, cadmium accumulated in the rice crops growing along the riverbanks downstream of the mines. Some members of the local agricultural communities consuming the contaminated rice developed itai-itai disease and renal abnormalities, including proteinuria and glucosuria (Nogawa et al., 2004).

Jinzū River area, which was contaminated with cadmium

The victims of this poisoning were almost exclusively post-menopausal women with low iron and other mineral body stores. Similar general population cadmium exposures in other parts of the world have not resulted in the same health problems because the populations maintained sufficient iron and other mineral levels. Thus, although cadmium is a major factor in the itai-itai disease in Japan, most researchers have concluded that it was one of several factors. Cadmium is one of six substances banned by the European Union's Restriction on Hazardous Substances (RoHS) directive, which bans certain hazardous substances in electrical and electronic equipment but allows for certain exemptions and exclusions from the scope of the law. The International Agency for Research on Cancer has classified cadmium and cadmium compounds as carcinogenic to humans. Although occupational exposure to cadmium is linked to lung and prostate cancer, there is still a substantial controversy about the carcinogenicity of cadmium in low, environmental exposure. Recent data from epidemiological studies suggest that intake of cadmium through diet associates to higher risk of endometrial, breast and prostate cancer as well as to osteoporosis in humans (Julin et al., 2012). A recent study has demonstrated that endometrial tissue is characterized by higher levels of cadmium in current and former smoking females (Rzymski et al., 2014). Although some epidemiological studies show a significant correlation between cadmium exposure and occurrence of disease conditions in human populations, a causative role for cadmium as the factor behind these effects remains yet to be shown. In order to prove a causative role, it will be important to define the molecular mechanisms through which cadmium in low exposure can cause adverse health effects. One hypothesis is that cadmium works as an endocrine disruptor because some experimental studies have shown that it can interact with different hormonal signaling pathways. For example, cadmium can bind to the estrogen receptor alpha, (Fechner et al., 2011) and affect signal transduction along the estrogen and MAPK signaling pathways at low doses (Ali et al., 2010).

Tobacco smoking is the most important single source of cadmium exposure in the general population. It has been estimated that about 10% of the cadmium content of a cigarette is inhaled through smoking. The absorption of cadmium from the lungs is much more effective than that from the gut, and as much as 50% of the cadmium inhaled via cigarette smoke may be absorbed (Friberg, 1983). On average, smokers have 4–5 times higher blood cadmium concentrations and 2–3 times higher kidney cadmium concentrations than non-smokers. Despite the high cadmium content in cigarette smoke, there seems to be little exposure to cadmium from passive smoking. No significant effect on blood cadmium concentrations has been detected in children exposed to environmental tobacco smoke.  In the non-smoking part of the population food is the biggest source of exposure to cadmium. High quantities of cadmium can be found for example in crustaceans, molluscs, offals, and algal products. However, due to the higher consumption the most significant contributors to the dietary cadmium exposure are grains, vegetables, and starchy roots and tubers. Cadmium exposure is a risk factor associated with early atherosclerosis and hypertension, which can both lead to cardiovascular disease (Jarup, 1998).

 

EDITOR SOURCE:   The Effect Of Calcium Tainted Water On Cadmium Induced Liver Damage

 

ASSESSMENT OF DIFFERENT TYPES OF FOUNDATION AND THEIR MODE OF CONSTRUCTION


 

ASSESSMENT OF DIFFERENT TYPES OF FOUNDATION AND THEIR MODE OF CONSTRUCTION

 

 

 

 

INTRODUCTION

          One of the major needs of human being in life is shelter to protect man and their properties from some nature hazards. Such hazard may include rainfall, wind, snow, sun, e.t.c which may challenge the way of standard living which man propose. One of the most critical agenda that human being proposed about their wellbeing in the olden days is to have houses inform of huts where they can live after which civilization exhausted the mindset of human from staying in hut to a more conducive and mighty buildings.

            The development of bricks and stone for the construction of building necessitate the need for foundation, though the type of foundation most appropriate for a given structure depend greatly on the type of soil, the soil properties, soil condition and the type of building intended to be built on it.

            Foundation can thus be defined as the horizontal members supporting the entire structure and transmitting the load of the structure to the subsoil. Foundation in respect to soil may further be explained as the lowest part of a building which is situated below the ground level and it is satisfactorily design to transfer or permit load on it.

 

 

ABSTRACT

 

          This project work is concerned with assessment to different types of foundation and their mode of construction though looks like a literature review but entails full information and chosen.

            Foundation samples were limited to three different locations within Ilorin metropolis. Terzaghi equation was used for determining soil bearing capacity of the three cohesionless soil samples taken.

            The result obtained from the calculation shows that the soil in the three foundation Examined can resist any excessive settlement of super-structure load without excessive settlement of shear and it shows a good indication that the soil is good to be used as a sub grade or sub-base materials for construction.

            In general the soil material in those three foundation posses similar characteristic.

 

 

EDITOR SOURCE:    Assessment Of Different Types Of Foundation And Their Mode Of Construction

 

BRANDING AND MARKETING OF PURE WATER


 BRANDING AND MARKETING OF PURE WATER

 

 

 

INTRODUCTION

As we move through the present economic conditions, the socio economic setting is different from what is used to be in the past today, many industries have to contend periodically with shortages and others face interactive competition people values are changing.

          An attempt to know the most satisfying product right channels to be adopted, types of pricing tactics to adopt and the promotional strategy to apply.

          Marketing is something that we do well, we all live by selling something. (stevenson) workers exchange their labour for income and use their income to buy wanted goods, companies use their products and use the receipt to buy raw materials and equipment move goods making a profit all know is a crucial human investing. It embraces the activities we engage into satisfy economic want.

          This marketing was born, marketing means working in markets which in means attempting to satisfying human activity directed at satisfying needs and want through exchanges process, it consists of finding out what product and services people already need and want and than proceeding to design, promote and distribution them.

          A production is any thing that can be offered to a market for attention acquisition, use or consumption that might satisfy a went or need, which exchange can be defined as the art of obtaining a desired object from some one by offering something in the return.

          Marketing determines the growth and expenses of any businesses organisation, the market therefore is a researcher, investor, a psychologist, sociologist, economist communicator and a lawyer all rolled in the one, the professional marketer is involved in finding consumer needs and desires, developing product concepts aimed at satisfying fulfilled needs and desire, testing the validity of those product concepts, designing product features, packaging and finding a suitable brand name, pricing the product to recover a reasonable from an investment arranging for regional, nation and international distribution creating effecting marketing communization to let public know about the product’s availability commercial scene, and dating scale, monitoring customer satisfaction and rendering marketing plans in the light of results.

          Good marketing defined a purpose for every organization, and statement of purpose should be specifies as to the business domain in which the organization will operate e.g. we help farmers to increase their productively. In its development of a definition for business domain, the company may want to specify up to from concession needs customer growth product and technology.

          The energy of pure water has made it imperative to effectively market such product many years back there nothing of such and since there are a lot of them in the market now, the opportunities which they found and tend to exploit soon become a threat. This is so because many people went out to exploit negatively the opportunities there is with out adequate consideration for a health and proper hygiene water packaging.

          Marketing is a total system of business activities designed to plan, price, promote and distributed want – satisfying goods and services to present and potential consumer whole maximizing sales profitably over the long run.

 

 

 

ABSTRACT

This research work deals with branding and marketing of pure water in Ilorin township, about satisfaction by the competitor that the regulatory system. The problem aims at solving some of the questions that might arise in the branding and marketing of pure water. The method of data used in the project was primary which include questionnaire and chi – square correlation  analysis that was prepared for the testing of the hypothesis. During the period of finding, the researcher was able to examine and ascertain that branding enhances the effectiveness and efficient running of the branding has the marketing of pure water in Ilorin, therefore it was to realized that for any sector to develop and effectively running, it must be competitive and marketing oriented, so that the branding and marketing of pure water. Lastly the recommendation shows that branding influences the choice of a product in the market. For consumer to identify the product of their choice. This project contain five chapters, chapter one presented background of the study, statement of problem, aims and objective of the study, significance of the study, scope of the study and limitation and constraint to the study. Chapter two also explained the text book and author of the research been used in this project work. The concept of marketing, marketing strategy, branding and brand, branding policy methods of treating water and hypothesis formulation. Chapter three provided how research design population sample and sample size, sources of data, method of data collection and method of data presentation and analysis been gathered. Chapter four talk about the brief history of Ayobat pure water, data presentation, date analysis, hypothesis and discussion of finding. Finally, chapter five analysis the summary of report, conclusion and recommendation given to the company has an personal advice

 

 

EDITOR SOURCE:   Branding And Marketing Of Pure Water In Ilorin Township (A Case Study Of Ayobat Pure Water)


THE ROLE OF WOMEN EDUCATION IN PROMOTING HEALTHY SOCIETY


 

THE ROLE OF WOMEN EDUCATION IN PROMOTING HEALTHY SOCIETY IN DEVELOPING SOCIETY

 

 

 

 

INTRODUCTION

Education in its broadest perspective is the lifelong learning, both formal and informal, which aims at equipping the individual effectively with acceptable skills, knowledge, attitudes and competences that will enable him/her to cope favorably with the problems of the society. It is one of the main keys to economic development and improvements in human welfare. As global economic competition grows deeper, education becomes an important source of competitive advantage, closely linked to economic growth, and a way for countries to attract jobs and investment. In addition, education appears to be one of the key determinants of lifetime earnings. Countries therefore, frequently see raising educational attainment as a way of tackling poverty and deprivation.

In developing countries, education is also linked to a whole batch of indicators of human development. Unfortunately, the potential contribution of women in education is undervalued and underutilized (Onyishi, 2007). In Nigeria, there had been several developmental initiatives in the sector since 1960; however, the standard has been degrading instead of getting better (Norah & Ihensekhien,

2009). In view of the crucial role of women in molding individuals from birth and throughout human lifecycle, there is no way a country can achieve development without the participation of women in government. It is not just the participation of women in government that is the necessary solution, but having women in decision making positions. In many countries of the world, the contributions of women were not being recognized until when the United Nations (UN) declared the Decade of Women (1976-1985), making it mandatory on governments to focus on issues of women as an integral component of national development (Lawson, 2008).

Women's education can be regarded as a kind of knowledge given to women for enhancing their self-respect and self-dignity. This knowledge can be in form of formal, non-formal and informal education, it can also be in form of adult education, community development, workshops, seminars, conferences and training. Women's education is for making women to become economically independent and self-reliant (Lawson, 2008). Women as mothers, are educators within their families, what they learn, they pass on to their children and their future generations (Lawson, 2008).

Education for women is a development priority due to the dynamic potential of educated women. Therefore, the main objectives for women's education are as follows:

      To enable women to improve their family's health and diet.

      To increase women's productive ability, thus raising their families' standard of living.

      To give women access to appropriate technologies, management of

cooperatives and the use of loan facilities.

      To improve women's social and culture status.

      To enable women to discharge their responsibilities more effectively

      Helping women to fight their own fears and feelings of inadequacy or

inferiority.

      Educating women in all round development. That is mentally, socially, physically, psychologically, religiously and economically.

      To make women participate fully in all the affairs of their nation and to be at centre of sustainable development.

      To make women able to acquire their own basic needs of the society, like food, shelter, fuel, clothes and nurturing. 

      To enhance nation building in terms of economic and human development.

Since Nigeria has joined the rest of the world to allow women to participate fully in the society; from going to school to doing formal jobs, she has witnessed a remarkable improvement in educational sector and the workplace (Anugwom,

2009). The Federal Government of Nigeria has also fully embraced some of the resolutions of these conferences and has in the past ten years or so appointed women generally into some decision making positions such as Ministers, Special Advisers, Director Generals, etc. To this effect, this study is set to investigate the role of women of education in the development of Igbo-Eze North local government area of Enugu state.

 

 

EDITOR SOURCE:   The Role Of Women Education In Promoting Healthy Society In Developing Society

 

SATISFACTION AND RETENTION: A KEY TO BUSINESS SURVIVAL


 

SATISFACTION AND RETENTION: A KEY TO BUSINESS SURVIVAL (A CASE STUDY OF BERGER PAINTS NIGERIA PLC)

 

 

 

 

INTRODUCTION

It's difficult to over-stress the importance of customer satisfaction. Sustained profitability is only possible through building customer value and satisfaction. Profit comes as a consequence of building customer value.

As Henry Ford said:

"Business must be run at a profit... else it will die. But when anyone tries to run a business solely for profit, then also the business must die, for it no longer has a reason for existence."

Value Defined

Something that satisfies a consumer's need or want has value in the eyes of the consumer. Whether or not a consumer will buy a product offering depends on whether what it costs them is greater or less than the product's perceived value. Furthermore, when choosing between similar offers, a consumer will choose the product that offers the biggest difference between value and cost. Costs to the customer include not only monetary costs, but everything associated to acquiring it, such as time and hassle. For example, having to go and pick up concert tickets you've already paid for online adds an additional cost. Therefore, even if your product is more expensive, it will nevertheless be chosen if it carries more value in the eyes of the customer.

The difference between what the consumer perceives as the value of the product offering and its costs, are known by marketers as the delivered value. The goal is to ensure that the delivered value for your product is greater than the delivered value of the customer's alternatives.

Customer Satisfaction Defined

Customer satisfaction is closely related to customer expectations. Once acquiring a product, the customer will compare the actual performance of the product with what was expected. The customer will have feelings of pleasure if product performance meets expectations, and feelings of disappointment if it doesn't. If actual performance exceeds expectations, the customer is highly satisfied or delighted.

Customers form their expectations from a variety of sources such as friends, past experiences, competitors as well as the marketer's messages and promises. A balancing act must be made here. If you set expectations too high with your messages, your customers are more likely to be disappointed. If you set them too low, fewer will buy. The most successful firms set expectations high and then are able to deliver performance to match – at a profit.

Creating Customer Value

Given the importance of customer value, it's useful to use what Micheal Porter of Harvard calls the value chain as a tool to find ways to create more customer value. The value chain consists of company activities that create value and add costs in an organization. The primary activities in the value chain are:

  • Bringing materials into the company (inbound logistics)
  • Converting materials into finished products (operations)
  • Shipping out finished products (outbound logistics)
  • Marketing the products (sales and other marketing activities)
  • Servicing the products (customer service)

Primary activities have secondary support activities which include procurement (or purchasing), technology development, human resource management and firm infrastructure. These support activities may be handled by specialized departments or by multiple departments.

Porter's Value Chain

Your job as a marketer is to examine the costs and performance of each value-creating activity, and find ways to improve in each area. It's helpful to compare competitors costs and performance in the value chain as a benchmark. If you can outperform your competitors you can gain a competitive advantage.

It's important to note that internal departments sometimes act in ways to maximize their interests rather than those of the company or customers. For example, a credit department may take too long ensuring the credit worthiness of a customer to avoid the possibility of a bad debt. During this time, the customer is waits and waits, and the sales person becomes frustrated.

The solution to this problem, is to ensure the core business processes are managed smoothly, by using cross disciplinary teams to manage core processes.

It's important to look beyond your own operations as well. Finding competitive advantages beyond your own operations will increase your chances of success. For example, Walmart's suppliers are plugged directly into its inventory system so that they can track sales and replenish items as needed. This reduces the chances of stock outages.

The importance of customer retention

Often, organizations focus a lot or their marketing efforts on attracting new customers and far less attention retaining customers. Satisfied customers are loyal customers. Here are some interesting statistics from the Harvard Business Review (The Loyalty Effect by Frederick F. Reichheld and Thomas Teal):

  • It can cost 5 times more to get a new customer than to satisfy and retain a current customer
  • In a typical company, customers are defecting at the rate of 10-30% per year
  • The profitability of a customer tends to increase the longer the customer is retained

A 5% reduction in the customer defection rate can increase profits by 25% - 80%, depending on the industry

The consumer is faced with an infinite number of choices in his buying behavior. He makes a decision on whether to spend his money or save it. If he chooses to spend it, he has a wide range of product choices available to him. Even within the relatively narrow field of paint industries the consumer has, from five to ten different brands of paints from which to choose in the average paint shop or depot, obviously, no one brand is going to be sold for long if it stops giving the customer what he wants. Hence, it is a total error for a marketing manager to believe that the consumer must buy his product.

The consumer bestows his favor on those who give him what he wants in product, price, promotion and convenience. The penalty for disobeying his mandate is almost certain failure. There are numerous illustrations of firms that refused to obey “Key consumer”, thereby incurring his wrath. At one time, the Waltham Watch Company was held in high esteem by watch buyers decided that the wrist watch was preferable to the pocket watch and subsequently, the consumers changed their buying habit, Waltham was a stubborn until the consumer forced it to do so by refusing to buy pocket watches. Meanwhile, key consumer decided that he wishes his wrist watch to do more than ten times, he wanted a fashionably styled time piece. The majority of firm in that country immediately entered a competitive race on a fashion basis, but not Waltham. His refusal to produce a properly style watch eventually caused its failure.

Obviously, the consumer seldom directly commands a manufacturer.

 

 

EDITOR SOURCE:   Satisfaction And Retention:  A Key To Business Survival (A Case Study Of Berger Paints Nigeria Plc)

 

Top Benefits of Hiring a Writer for Academic Research Projects

For most students, academic research projects represent one of the most demanding parts of their educational journey. Whether it is an under...