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IMPACT OF MARKETING CONCEPTS ON THE PERFORMANCE OF COMMERCIAL BANKS

  IMPACT OF MARKETING CONCEPTS ON THE PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA   INTRODUCTION Marketing came into the commercial banks in the later 1950’s in the form of advertising and promoting concepts, not in the form of marketing concept. With the upsurge in competition many financial institution devised to adopt marketing tools to get their share of the market. Budget were established for advertising and sales promotion, managed to attract many new customers. Their competitors were forced into adopting the same measure by writing professional advertising agencies and promotion experts. Marketing evolved as a part of the total manufacturing organization its rapid evolution was caused by five general issues that are found in commercial banks. These are sales decline, slow growth, changing buying pattern, interesting, competition and increasing expenditure. Before this period Banks hardly ever thoughts of marketing research on professional bases until they were ...

RECAPITALIZATION ON SHAREHOLDERS RETURN IN BANKING INDUSTRY

  THE IMPACT OF RECAPITALIZATION ON SHAREHOLDERS RETURN IN NIGERIAN BANKING INDUSTRY           ABSTRACT This research work focuses on the Effect of Information Communication Technology (ICT) on deposit mobilization and profitability of banks in Nigeria. It also revealed how computer technology is being used in taking strategic decisions in an organization, with the usage of computer technology. It helps to discover how efficiently and effectively the bank(s) are performing as regards deposit mobilization and trend(s) in profitability. Some research instrument(s) where used in this continuous writing were: Interview, Questionnaire, and Observations were illustrated with charts and (Chi-square). It starts with the background of the study up to the final recommendation to the higher     CHAPTER ONE 1.0       INTRODUCTION Capital occupies a vital position in any business in which a bank is included...

How To Develop A Table Of Content For A Research Project Work

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  A table of content in project composing is essentially the reflection of the project. A table of content can be characterized as the nitty-gritty review of a project by which a writer layout the various headings, subheadings of conversation on project work and where or pages every one of this information can be gotten. So for the simple route of pages on project work, it is prudent for research writers to outfit its readers with a table of content.   A table of content is a guide for the readers and all things considered, it ought to be valuable, blunder free, and directly to the focuses. In the event that you simply set out as a beginner recorded as a hard copy your final year project as an undergrad and you are stressing over, how to build up a decent table of content for your project. Indeed, stress no more since I am x-raying how one can build up a table of content for research project work.   Develop the research project work first: To get a mistake-free ...

Home Economics As A Field Of Study And Its Benefits

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  Home economics as a field of study usually to a common man bring to the mind about sewing aprons, cooking, and baking cake.  But however, home economics as a field of study has illuminated the mind so much in the 20 th century to know that home economics covers a wide range of studies, including food and nutrition, clothing and textiles, child development, sociology, and consumer protection. When home economics was first introduced in the late 1800s, the study was somehow in addition to other functions to help students prepare for life on the farm and helping their families. In the 20 th  Century, the study acted as a bridge for students to enter into institutions of higher learning and later into professions. Students who graduated from these advanced programs went on to teaching positions to pass on this knowledge and some are led into positions in hospitals, restaurants, hotels, and even government. Along these lines, as universities and other tertiary instituti...

How To Develop Your Research Project Chapter Two Effectively

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  A literature review is a survey of academic sources on a particular project topic. It gives an overview of the ebb and flows information, permitting you to distinguish significant hypotheses, strategies, and holes in the current research. A literature review is to show your reader that you have read, and have a good grasp of, the main published work concerning a particular topic or question in your field. It is very important to note that your review should not be simply a description of what others have published in the form of a set of summaries but should take the form of a critical discussion, showing insight and an awareness of differing arguments, theories, and approaches. It should be a synthesis and analysis of the relevant published work, linked at all times to your own purpose and rationale. Conducting a literature review involves collecting, evaluating and analyzing publications (such as books and journal articles) that relate to your research question. Ther...