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THE IMPACT OF PUBLIC RELATIONS ON THE INTERPERSONAL RELATIONSHIP OF THE MANAGEMENT AND STAFF

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      Universities in Nigeria are among the tertiary institutions of learning charged with the responsibility of training individuals to become professionals indifferent field for them to earn their first degree, second degree as well as PhD.  Universities or any tertiary institution of their likes have three categories of staff, which are the principal officers or hither-to referred to as management staff, the academic staff and the non-academic staff. Peaceful co-existence of these categories of staff is of paramount importance to the achievement of the objectives for which the university was established. That is, the interpersonal relationship between these categories of staff must be positive and cordial. Research study reveals that, the impact of public relations in the university or any higher institution of learning cannot be over emphasized because it contributes greatly to the achievement of the positive interpersonal relationship between the ma...

THE IMPACT OF INTERNET ADVERTISEMENT ON CONSUMER BEHAVIOR

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               The advent of the internet has been one of the most exciting events in the second half of the 20 th century. The ancient dream of “a scholar knows all things happening in the world without venturing outdoors” has finally become a reality. Since 1993 when the internet broke into the communication world. At present, the internet has spread to more than 180 countries and regions, connecting more than 6000,000 domestic new networks of various types, hooking up more than 120 million computers available to million users [2% of the entire population] within the interest are the information treasure shared by all human civilizations.           The reason why the internet seems all-powerful is because it has two characteristics beyond the reach of other mechanisms via: The internet contains the biggest resources of information in the entire world; second, it enables people ...

IMPACT OF PROMOTIONAL STRATEGY IN THE HOTEL INDUSTRY

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        INTRODUCTION 1.0       This chapter is intended to discuss certain vital element in marketing known as the “marketing communication mix”. The purpose of the study will be discussed. Attempts will be made to identify problems of the organization (i.e. Kwara Hotel), upon which hypothesis will be formulated to be analyzed in later chapters. The aims, objectives and significance of the study will also be discussed, and a brief historical background of the organization. Promotion is marketing involves the designa dn communication of information about the existence, the nature and the usefulness of a business organization and or its product or service to a given market audience or the society at large. Through promotional activities an organization seeks to inform its existing and potential customers of the desirable elements or special attraction of its product. Since the large of the selling organization is intricately interwo...

ACCOUNTABILITY AND CORRUPTION IN PUBLIC ORGANIZATION

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      One of the greatest problems of Nigerian public service is the prevailing incidence of corruption. Corruption therefore has become a persistent cancerous phenomenon which bedevils Nigeria public sector. Misappropriation, bribery, embezzlement, nepotism, and money laundering by public officials have permeated the fabric of the society. Any attempt to understand the tragedy of development and the challenges to democracy in most developing countries (Nigeria inclusive), must come to grips with the problem of corruption and stupendous wastage of scarce resources. This is not to suggest that corruption and prodigality are peculiar to the developing countries. Certainly, corruption is neither culture specific nor system bound. It is ubiquitous. However, the severity and its devastating impact vary from one system to the other. The impact is undoubtedly more severe and devastating in the developing world with weak economic base, fragile political institutions and i...