An understanding of the marketing environment is a prequisite for efficient marketers. This is primary because every marketing units affected by their immediate environment. In essence, marketing environment can be seen as the sum of the inter-relationship business and between the marketers and the society in management. The word environment does not necessary mean physical environment but it is used to describe all those influence that bears upon the individual organization. In this case organization must be mindful of those environment factors that can militate against their growth and development. The Nigeria marketing firms is not static it is dynamic in nature i.e. it changes everyday and with this knowledge organization must be able to sense any changes that occurs so as to adopt and a formulate strategy that would enable them to function well in various environment. This project work will be restricted only to those internal environment factors that can ha...

    The survival of any business organization depend to a very large extent on the patronage that it   enjoys from those who consume its product thus, promotion means to push forward, to advance in idea in such a way as to gain acceptance and approval for it.             And also one the crucial components in the selling of the consumer product is promotion which is used in pervasion and communication which could either be form of advertisement personal selling’s, sales promotion, as a competitor in the market hope to influence as many consumers as possible to choose their product over alternative product. Sales promotion is an effective strategy in an organization and is an important ingredient in most promotion program through which a consumers are persuade and convince to buy a product or service and commonly support by sales promotion this belief is strengthen by port (1996), whose work have attempted to spe...

        In an attempt to achieve the set goals of an organization, the organization must effectively communicate to the potential consumers and create awareness as to the existence of the product and the benefits to be derived from its usage. All these are of vital importance. The concept of marketing is gaining more attention from various firms and companies, institutions, nations and from various exchange institutions. Basically, marketing focuses its attention upon certain variables that serve as a tool of function in which advertising as a means of communication happen to be one of them and it can best described as a leading role of an organization project. It is said that consumers have every right to be adequately informed about any product of their choice. Therefore, effective communication to consumers, increase their awareness as to product existence and benefit derived from their usage which is paramount to various marketing oriented companies...

    The performance of any enterprise or the life spans of an organization, whether large or small is directly proportional to the finality of its leadership. In the light of fact, an organization or community will only succeed, towards the achievement of a group goal, only if the reign of a leader exists. Thus; a leader is someone who has the ability to inspire, motivate and use power effectively and in a responsible manner towards the achievement of a goal considering this, leadership can simply be define as the act or process of influencing people, so that they will strive willingly and enthusiastically towards the achievement of a group goals.           Yusuf (2001) argues that the ability of any organization to achieve its desire goals and objectives depends on the nature of its leadership. However empirical evidence has tends to show that leadership plays very significant roles in effective and efficiency of any organiza...