PROPAGANDA IN POLITICS
PROPAGANDA IN POLITICS: THE USE OF LANGUAGE FOR EFFECT IN ELECTIONEERING CAMPAIGN INTRODUCTION Propaganda is one unique device of politics. This is mostly observed in any electioneering campaign. Longe and Ofuanu (1996:17) argue that propaganda is solely introduced to damage character. “ Propaganda means information, doctrinesopinion etc that are often derogatory, as in political propaganda Films and plays.These are said to be derogatory because they tend to damage or take away credit from something or someone. The sole purpose of propaganda is to misinform and mislead and to consciously indoctrinate.“ The use of propaganda many times, present the propagandist (that is the person speaking) as a saint and the person the propaganda is aimed at as the devil that is not fit to lead. The focus of this research however is to show how language plays a significant role in political propaganda as it relates to electioneering campaign. This work...